Zara goes size inclusive with Good American Fashion Collab – Sourcing Journal

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Good American has partnered with one of the biggest fast-fashion brands in the world.

On Thursday, the womenswear brand founded by Emma Grede and Khloe Kardashian announced the launch of a partnership with Spanish fast-fashion retailer Zara. A capsule collection of limited-edition, size-inclusive denim and basics is set to hit Zara U.S. stores, as well as its e-commerce site, on May 5.

The line pursues the duo’s shared mission of democratizing fashion by promoting accessibility. Good American has spent five years researching and developing an extensive range of women’s denim styles in various sizes and shapes, while Zara aims to provide fashion forward and affordable.

The collection includes five jeans as well as a denim jumpsuit, denim shirt and jacket, as well as basic tees and tank tops. The jeans are available in slim and skinny high waists, in a relaxed ’90s-inspired baggy style, and in a high-waisted flare silhouette, showcasing Good American’s signature anti-gap waistbands. The company’s exclusive body-sculpting stretch fabrication allows the jeans to hold their shape through multiple uses without bunching up. Available in sizes 00-30 or XS-5XL, the line sells for between $35.90 and $99.90, with jeans starting at $69.90.

The collection incorporates recycled and sustainably grown cotton that passed Good American’s B Corp certification in October. Meanwhile, the line adheres to the standards of Zara’s Join Life eco-friendly clothing range by prioritizing preferred natural materials like organic cotton, Tencel and recycled wool. Factories that perform wet processing for the primary fabric used in the Join Life line must be assessed by the Green to Wear standard for environmental sustainability.

The collection includes a denim jumpsuit with a flared leg.

In keeping with Good American’s inclusive ethos, the capsule’s creative campaign features diverse body types. Mario Sorrenti photographed models such as Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi and Kayako Higuchi to showcase them on the LA brand’s social media.

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