Walmart Hires American Fashion Designer Brandon Maxwell As Creative Director For Select High-Profile Fashion Brands


BENTONVILLE, Arche .– (COMMERCIAL THREAD) – Today, Walmart announced that famous American fashion designer Brandon Maxwell is collaborating with the retailer as Creative Director of Free Assembly and Scoop, its exclusive and prestigious fashion brands. This collaboration is a first for the private label clothing company of Walmart, which has successfully expanded its assortment to include quality, on-trend and accessible fashion to help customers outfit their wardrobes, whatever their style. personal or their budget.

Known as one of the industry’s premier American fashion designers, Maxwell will serve as Creative Director for Free Assembly and Scoop, leading the design of seasonal collections for men, women, kids and accessories. In his role, he will be responsible for the design of the collection and will assist in the selection, sourcing and production of materials. He will also be involved in brand marketing initiatives and campaigns for the two high brands.

“Working with Walmart has been a dream of mine for a long time. Like many people across the country who live in a small town, Walmart was the destination for everything I grew up in Texas, including clothing, ”said Brandon Maxwell, Creative Director for Free Assembly and Scoop at Walmart. “This partnership allows me to bring the experience and joy of fashion to countless people who live in small towns across the country. Everyone deserves to have access to well-designed clothing at an affordable price. I am energized by this collaboration with Walmart because it is not only an opportunity to make great design accessible to everyone, but with our charitable initiatives we will work to help people improve their lives. It is after all the most fashionable thing that we can do.

Born and raised in Longview, Texas, Maxwell is known for his red carpet dresses and award-winning runway designs. He began his fashion journey as a child, playing under the shelves of the clothing store where his grandmother worked in Texas. This experience laid the foundation for a career in styling and the launch of her eponymous brand BRANDON MAXWELL. Like Walmart, Maxwell believes everyone should have access to beautiful clothes that make them look and feel their best.

“Brandon is a powerhouse in the fashion industry. Her designs are beautiful, youthful, timeless and expertly tailored, ”said Denise Incandela, Executive Vice President, Apparel and Private Label, Walmart. “Our shared values ​​of accessibility and commitment to incredible design and quality make him an ideal partner for Walmart. Bringing his distinctive design talent to our high-branded collections of Free Assembly and Scoop, allows Walmart to offer customers stylish, high-quality fashion at an extraordinary price.

Maxwell will oversee four seasonal collections per year for Free Assembly and Scoop. It will begin by influencing the Holiday 2021 collections before its full collections drop in Spring 2022. Launched in Fall 2020, Free Assembly is a modern, fashion-essential clothing brand that offers elevated style with an emphasis. on a simple, thoughtful design at an incredible price. Scoop, the legendary fashion store reinvented as an exclusive Walmart brand in fall 2019, is a fashion brand inspired by trends, with raised details to help customers create their “Ultimate Closet” at an affordable price.

As part of this partnership and its continued commitment to giving back to the community, Maxwell has also designed a line of face masks available exclusively at Walmart starting today. As Maxwell’s exclusive masks launch, Walmart will donate $ 100,000 to, a charity selected by Maxwell for its dedication to helping public school teachers get the funding they need for the materials and experiences that will help their students learn.

For details on Walmart’s partnership with Brandon Maxwell and to purchase an exclusive face mask, visit

About Walmart

Walmart Inc. (NYSE: WMT) is helping people around the world save money and live better – anytime, anywhere – in retail stores, online, and through their mobile devices. Each week, approximately 220 million customers and members visit approximately 10,500 stores and clubs under 48 banners in 24 countries and e-commerce websites. With revenue of $ 559 billion in fiscal 2021, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate sponsorship and employment opportunities. Additional information on Walmart can be found by visiting, on Facebook at and on Twitter at


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