Vivo X80 Pro and the consequences of the luxury segment


are you ready to pay 79,999 for a phone? are you ready to pay 79,999 for an Android phone? are you ready to pay 79,999 for an Android phone that isn’t from Samsung? are you ready to pay 79,999 for a Vivo phone? Can you ignore the iPhone 13 which costs almost the same as Vivo’s phone? Have you had so much disappointment with an iPhone? Are you happy to invest 79,999 on a Chinese smartphone brand?

These questions mainly constitute my analysis of Vivo’s new luxury, high-end and flagship smartphone, the Vivo X80 Pro today. Co-developed with ZEISS Optics, the Vivo X80 Pro essentially benefits from the optical advancements it has to offer in its segment. Chinese smartphone brand, Vivo, introduced the Vivo X80 Pro to 79,999 with 12 GB of RAM and 256 GB of internal storage. Along with the X80 Pro, Vivo also launched the base model, X80, from 54,999 for the 8 GB of RAM and 128 GB of internal space. But what is Vivo trying to achieve here?

Vivo already knew that these questions will come after the launch of the X80 series but the smartphone brand may have other thoughts that we couldn’t hear here. The strong points of the Vivo X80 Pro remain its cameras, the company claims. The smartphone comes with four rear lenses placed on a camera island. The phone comes with a 50MP main camera with Optical Image Stabilization (OIS), a 48MP wide-angle camera, a 12MP Gimbal portrait camera, an 8MP periscope camera, as well as a 32MP front camera.

To prove its photography and videography capabilities, Vivo has incorporated a separate image processing chip called V1+. Vivo claims that this chip helps get the right amount of exposure and sharpness in videos and stills at the same time. We cannot dispute this claim as we have not tested it.

Vivo has packed the X80 Pro with the Snapdragon 8 Gen 1 chipset, commonly found in high-end smartphones starting above 45,000 in India. Vivo’s sister brands, Realme and iQOO, have phones with the same chipset but within a reasonable price range. For example, the price of Realme GT 2 Pro starts at 49,999 for the same chipset. Similarly, the iQOO 9 Pro has the same SoC but its price starts at 64,990.

Even if we compare the OnePlus 10 Pro price with Vivo X80 Pro, the 10 Pro price starts at 66,999 with the same processor for the 8GB variant while the 12GB model sells for 71,999. Vivo even went beyond that price and launched the X80 Pro at 79,999 without second variant. Like Vivo’s pairing with ZEISS for the X80 Pro, OnePlus has also extended its Hasselblad tie up to the second generation with OnePlus 10 Pro. Hasselblad is also known for its high precision lenses like ZEISS.

So far, we’ve only compared Vivo X80 Pro with its BBK clan sister brands, but when pitted against South Korean electronics major, Samsung, the competition gets even tougher for the former. . Samsung offers a wide portfolio of high-end, luxury and flagship smartphones to complicate the X80 Pro. Samsung’s latest Galaxy S22 series has similar features to the X80 Pro, but brand value comes into play here. The Samsung Galaxy S22 series also claimed to improve low-light photography and shooting launched in February this year.

Even without the Huawei, HTC and Sony smartphones, Vivo’s journey into the luxury segment is not going to be an easy one. Over the years, people have set marks on their prices; Xiaomi/Redmi preferred in the entry and budget segment, Vivo/Oppo were favorites in the mid-segment, OnePlus was the only choice in the 30s and Samsung was preferred in Android smartphones if it went up to 50k price segment. In the meantime, Apple reinvented itself and benchmarked its iPhones against high-end Android smartphones, resulting in huge sales and demand from users in India.

On the contrary, Chinese smartphone players, mostly BBK-owned smartphone brands, pushed them into the luxury segment, but saw no success here. Apple’s reverse engineering made them look pale in this segment.

Vivo, with its approach to the luxury segment, wants to consolidate iQOO here in the medium-premium segment. The segment that OnePlus once dominated. Meanwhile, OnePlus has started offering mid-range phones in the form of Nord to expand its own portfolio.

Vivo X80 Pro might be its driver in the luxury segment, but getting too ambitious here might disrupt its actual plan to cater to mid-range and high-end buyers. And I will be happy to meet or know those who want a Vivo phone at the price of 79,999 or less offered by some. The ZEISS association, we all know, is not new to the Indian smartphone industry. In the past, Nokia phones were famous for their ZEISS lenses, but that didn’t work in the long run either. The Vivo X80 Pro may be a good phone, but the value and brand perception in the luxury segment plays a crucial role when investing. And quite simply, you can’t ignore the iPhone 13 which costs similar to Vivo X80 Pro!

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