Viral video shows how luxury fashion company destroys unwanted merchandise


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Luxury fashion company Coach has been in hot water for the past week after a TikToker exposed its practices in disposing of unwanted goods.

Edouard Berthelot | Getty Images

Using the username @thetrashwalker, TikTok user Anna Sacks said Coach cut down on junk merchandise so it could benefit from a tax loophole for being “accidentally destroyed.”


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In the video, Sacks holds up various Coach bags with visible slashes while commenting on the luxury brand’s practices.

“[Coach] is a publicly traded company, but it’s not disclosed anywhere, ”Sacks told TikTok, which has since garnered 2.6 million views and over 600,000 likes.

Sacks also underlines Coach’s paradoxical approach when talking about the company’s repair policies. The brand offers a repair service for its bags, which the brand says is another little thing it can do to “keep bags out of landfills and reduce our impact on the planet.”

Related: It’s Official: Customers Prefer Sustainable Businesses

The coach did not respond to the video. However, the brand has since created an Instagram post discussing its unwanted goods practices.

In the Instagram post, the company states that it will no longer destroy damaged or unsaleable products in order to maximize product reuse. The post also mentions that Coach donated $ 55 million last year to support low-income families, those in need, and workforce and education programs.

“We have now stopped destroying returns to stores of damaged and unsaleable products and are committed to maximizing the reuse of these products in our Coach Re (Loved) and other circularity programs,” the post said.

However, some Instagram users doubted the authenticity of the brand.

“I like the way they automatically mention that they are donating. Performative apologies, not sincere,” commented one user on the post.

Others expressed their hope for change.

“I know Coach isn’t the only brand doing this, but it’s always disappointing,” wrote another. “I sincerely hope that what you are committing to do from now on is true and something that you will actually do.”

Related: How To Make Sustainability More Than A Buzzword


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