Université du Sacré-Cœur to launch major in fashion marketing and merchandising

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THe once observed famous fashion photographer Bill Cunningham: “Fashion is the armor to survive the reality of everyday life.

Fashion is also an important sector of the economy – and that’s where the University of the Sacred Heart comes in, with a new 120-credit Bachelor of Science in Fashion Marketing and Merchandising debuting in the semester. fall 2019.

“It’s a gigantic industry in front of you every day of your life,” said David N. Bloom, assistant instructor at the university’s Jack Welch College of Business and director of the program. “Fashion sales increase every year. “

The new major marks the culmination of a 10-year evolution in how Sacred Heart viewed the academic value of the fashion world. In the spring of 2009, the school introduced a three-course, nine-credit concentration in fashion marketing and merchandising. Six years later, this has become a 15 credit minor. It quickly became Welch College of Business’s largest minor, with over 100 students enrolled and many combining this course with a marketing major.

The new major program consists of nine courses and at least two electives. Bloom added that students “must have at least one internship before graduating,” noting that Sacré-Coeur students who have completed internships in the fashion industry in Manhattan in the past three years have Already landed jobs at companies including American Eagle, Asics, FitFlops, Jack Rogers, Reebok and Vineyard Vines, spanning positions ranging from digital marketing, graphic design and product development.

“Our graduates contribute to our success,” he said. “We were able to take advantage of our location near New York. And, you know, it’s word of mouth.

But Bloom stressed that this course will not be about red carpet glamor, but will examine the serious and often controversial aspects of the fashion environment.

“We will look at the work of sweatshop, counterfeiting and other legal issues,” he said, noting that there will also be an academic focus on the recycling of materials and the impact of material culture in the story. The impact of online retailing on the physical fashion retail world is also part of the studies, with Bloom noting that students are already aware of this challenge.

“Students are very, very digital savvy,” he said.

Bloom saw the fashion merchandising environment today as falling into three different directions.

“The luxury level is doing very well and the mass level is doing very well,” he said. “The guys in the middle… get really pissed off.”

Bloom admitted that there is a level of gender disparity in studies related to school fashion. “The majority of the students are young women who grew up knowing about fashion,” he said.

The program will partner with the American Business School in Paris in 2020 for courses, allowing students at the Fairfield campus to experience the fashion industry in the heart of Europe. But don’t expect to find a catwalk and models in this new program.

“We don’t have a fashion show,” Bloom said. “The sororities here at school have fashion shows throughout the year, but they stage them as a fundraiser.”


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