The Qatari market offers “enormous opportunities” for Italian companies in the luxury segment, according to envoy


Italian companies in the luxury brand segment stand to gain from the “huge opportunities” available in the Qatari market, Italian Ambassador Alessandro Prunas said in a recently organized webinar.
Organized by the Italian Chamber of Commerce in Qatar, the “Italo-Qatari Fashion Talks” discussed different ways of collaborating between stakeholders and key players in the respective fashion and design industries of the two countries.
The webinar featured Niccolo Sbaraglia, Business Development Manager at Polimoda; Hissa al-Haddad, fashion designer; Fahad al-Obaidly, expert in creative strategies and designer; AJ Monti, young emerging fashion designer; and Palma Libotte, president of the Italian Chamber of Commerce in Qatar, who moderated the discussions.
Citing the opportunities for Italian companies in the Qatari market, Prunas noted that in the area of ​​private labeling, many Qatari fashion designers are “emerging” and “looking for the best materials and crafts that Italy could provide.” .
“So as Qatar focuses on developing its own fashion industry, Italian craftsmanship and family business style are things that can really create an ideal synergy for local designers and businesses seeking to start production, ”the ambassador explained.
Prunas said two of the designers attending the webinar produced their collection with the support of the Italian chamber by sourcing the best Italian materials and the craftsmanship of highly skilled craftsmen.
“Hissa al-Haddad is the first Qatari designer of shoes made by Italian manufacturers on Italian stands using high quality Italian materials. AJ Monti is a 16-year-old Italian teenager who designs abayas for teenagers in Qatar, ”said Prunas.
“Italy has always been a major player in the global fashion industry and adapts new technologies to the current challenges facing the world; with the internet and social media marketing, the fashion market has evolved, ”said Prunas, referring to other participating speakers who spoke about the impact of social media in the fashion industry.
The ambassador said that al-Obaidly is responsible for creating strategies for M7, “the ultimate center of design and technological innovation in Qatar” within the framework of Qatar museums. He is also one of Qatar’s successful male designers, added Prunas.
Quoting Scale7, the first fashion and design business incubator in Qatar founded by Qatar Development Bank in partnership with M7, Prunas said the incubator recently established a collaboration with the Milan-based Fashion Technology Accelerator (FTA). .
“Through this partnership, the programs offered by Scale7 would be fully contributed by FTA to create a successful fashion ecosystem in Qatar,” according to Prunas, who said that this underlines the “strong links” between Qatar’s fashion industries. and Italy.
He said that the Italian Embassy, ​​in collaboration with the Italian Chamber of Commerce in Qatar, had supported many fashion initiatives in recent years, such as the first exhibition on the “Italian Wedding Dream” held in cooperation with the Qatar Business Women Association (QBWA), among others.
“The Italian Chamber of Commerce has always supported cooperation between Italy and Qatar over the past 12 years in Doha; and in the fashion fields, we have promoted the wedding sector and bespoke luxury collections.
“Recently, we are focusing on young designers to support them in building a supply chain for their collections in Italy: AJ Monti for teen abayas and Hissa al-Haddad for shoes. Both used Italian materials for their collections, ”said Libotte Gulf time Sunday.


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