The all-new BMW 7 Series redefines the brand’s luxury segment with class-leading electrification


The BMW 7 Series, the latest generation of the brand’s flagship sedan, is set to redefine the luxury segment with new levels of electrification, durability and digitalization when it arrives here later this year.

BMW says the new 7 Series represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unparalleled long-distance comfort and a cutting-edge digital experience.

He adds that beneath a graceful exterior that merges striking modern styling with the functionality and commanding nature of a premium sedan, the new BMW 7 Series features an advanced drivetrain that, for the first time, brings plug- in to every model sold in Ireland. .

Available exclusively as a long-wheelbase version in M ​​Sport or Excellence specifications, the new BMW 7 Series range includes models from the BMW i and BMW M brands.

Launched at the end of this year with the purely electric i7 xDrive60, the 750e xDrive and M760e xDrive plug-in hybrids are expected to follow in spring 2023.

The dedicated M Performance model promises to deliver 571 hp, combining the blistering performance characteristics of a BMW M model with efficiency-enhancing plug-in hybrid technology. The BMW i7 M70 xDrive, the future flagship model, will follow later in 2023.

BMW boasts that the new 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and a stunning entertainment experience. On top of that, innovative features such as the unique 31.3-inch BMW 8K Cinema screen (features Irish models produced in Spring 2023), the BMW iDrive multi-sensory vehicle experience with the latest generation of BMW Operating 8, as well as the new BMW Curved Display and the BMW Interaction Bar underline the sedan’s progressive character.

With the new 7 Series, BMW says durability is a key consideration. It starts with all electricity for the production of the new BMW 7 Series coming from renewable sources, while the use of recycled and sustainable materials in the car has been significantly increased.

The new all-electric BMW i7 xDrive60 is on offer from €132,210

(RRP) with first Irish deliveries expected to start from December 2022.

For more information on the BMW range call Colm Quinn BMW on (090) 6465888 or visit


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