Swedish fashion company Lindex launches a second hand

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As part of the circular transformation and the fashion company‘s sustainability promise to make a difference for future generations, Lindex has launched the second hand. In the pilot, Lindex launched a trade-in program for its baby and children’s outerwear where customers can send in parts and receive a reward. The parts will be sold in select Lindex stores.

“By piloting a new circular business model, Lindex is taking an important step in extending the life of clothing with its customers,” the Swedish company said in a statement.

“The climate will not wait and one of the most important things we need to do for our future is to save natural resources by extending the life of products. Today, many clothes spend most of their lives hanging in a closet without being At Lindex, we want to encourage and make it easier for our customers to participate in change, ”said Anna-Karin Dahlberg, Head of Sustainability at Lindex.

“With our second hand, we can give our customers both the opportunity to hand in clothes that are no longer in use and the option to purchase pre-loved pieces. It’s a circular business model that extends the life of life of our garments and refining our overall offering to meet the needs of our customers, today and tomorrow – a win-win for our customer and for the climate, ”added Dahlberg.

Lindex’s goal was to create a simple, fun and accessible concept and the pilot was developed as part of the Switching Gear Project with Circle Economy.

Lindex is also exploring a new circular approach linked to its existing in-store textile collection. Together with the local partner in Norway, selected pieces of women’s clothing that have been handed over by customers will be sold in the new Lindex store in Oslo Byporten. The selected second hand will feature long-standing favorites from Lindex collections and design collaborations.

In addition to offering customers new types of services, the pilot project gives Lindex valuable insight on how to evolve the business model and improve assortment design for longevity.

“Exploring circular business models is an important part of Lindex’s circular transformation and achieving its climate goal – reducing CO2 emissions in its entire value chain with 50% by 2030, ”the statement added.

Fibre2Fashion Information Office (RKS)

As part of the circular transformation and the fashion company’s sustainability promise to make a difference for future generations, Lindex has launched the second hand. In the pilot, Lindex launched a trade-in program for its baby and children’s outerwear where customers can send in parts and receive a reward. The parts will be sold in select Lindex stores.


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