During the first wave of the pandemic, Kylie Haywood was trying to find things to distract herself when she picked up a pair of jeans and started painting them.
Haywood, now a fashion marketing student at Kwantlen Polytechnic University, has since started posting her designs on her. Pete Jeans Instagram account.
âHonestly, it became a hobby for me during my main quarantine. I was just finding things to distract myself because it was so many hours of nothing to do, âshe said. âI have had so much positive feedback. It was crazy. “
The 18-year-old Surrey resident said some people messaged her through social media to see if they were for sale.
She opened her Instagram account, @kphjeans, in December.
Although the account and her business are still “so new,” Haywood said that in early February she sold four pairs of jeans she bought, painted and bought and another pair that someone else had. had brought him to paint.
When shopping for the jeans herself, Haywood said she spent around $ 20 a pair. She already has the painting supplies, so she sells them for between $ 50 and $ 75.
“I was able to sell them with a small margin for myself because it takes so long.”
Much of her inspiration for the designs comes from social media scrolling, she said.
âI think everyone is so involved in social media right now that there are so many trends and so many inspirational photos that it’s so easy to find something to get you creative and something to inspire you, âsaid Haywood. “And then I take my own creative turn on it.”
Her favorite is her debut design, which included a butterfly theme.
âI think I have an emotional connection with them because it kind of started everything I do,â Haywood said, adding that she liked the symbolism of butterflies, which includes freedom and growth.
But Pete Jeans isn’t the only thing that keeps Haywood busy. She is taking five courses in her first year of college at KPU.
âI’m incredibly busyâ¦ but it’s been such an escape for me because it’s just something you can take the time to paint on and watch a show on or listen to music on while you’re doing it. It’s so calming for me.
When asked how she became interested in fashion and marketing, Haywood said she grew up in a family involved in tailoring, textiles and fashion. When his grandfather, who died ten years ago, immigrated to Canada, he became a tailor.
âHe spent his whole life tailoring, so he was so used to fabrics, so used to threads and so used to sewing and stuff. Since I was little, I have always been surrounded by sewing, âshe said.
âI grew up knowing that I had a passion for fashion and exploration. I used to dress in rainbows when I was little. I really enjoyed expressing myself through the clothes.
As she got older, Haywood said she realized she had a passion for business, marketing and fashion.
âI explore it every day.
CoronavirusFashion and StyleKwantlen Polytechnic University