Sansiri taps into the luxury segment

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Sansiri taps into the luxury segment

Aims for 15% growth in sales, transfers

Scheduled to launch on May 1, Demi Sathu 49 is a townhouse project with 72 3.5-storey units priced at 18.9-35 million baht per unit.

While demand for low-end luxury housing is robust, SET-listed developer Sansiri is aiming for 15% growth in sales and transfers from this group in 2022.

Anat Kittikulmethi, deputy general manager of low-rise project development at Sansiri, said the opportunities in the luxury low-rise housing market are huge as buyers in this segment have not been affected by the economic downturn caused by the pandemic.

“Low-rise houses priced at 10 million baht and above have shown a positive sign since last year,” he said. “Demand is up but supply is limited, especially in places close to the central business district,” he said.

Mr. Anat said that many potential buyers were those who previously lived in a downtown condo unit to stay close to their place of work or business, but now want to expand their living space because their family had grown.

To increase sales, locations and functions must meet the requirements of target buyers, he said.

The size of a project should not be too big because buyers need privacy and security, while the environment should be good.

In the first quarter of 2022, Sansiri’s pre-sales from low-rise luxury homes amounted to 2 billion baht out of a total of 4.6 billion baht recorded for all its low-rise projects.

Last year, the company recorded 11 billion baht in presales and 9 billion baht in transfers.

It is targeting 15% growth by the end of this year as it plans to launch six new luxury low-rise housing projects worth a total of 9.6 billion baht in 2022.

One of them will be Demi Sathu 49, a 3.5-storey townhouse project valued at 1.6 billion baht on a 10 rai plot on Soi Sathu Pradit 49. The 72-unit project will cost between 18 .9 and 35 million baht. The company expects the homes to be sold by the end of the year.

Potential locations for this new brand are the eastern areas of Bangkok, including lower Bang Na, Phatthanakan and Krungthep Kritha areas and western areas such as Rama 3 and lower Ratchaphruek areas, Anat said.

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