Public Relations Officer – Fashion Marketing job, Cape Town

Remuneration: market related
Location: The cap
Job level: Junior/Medium
Employment Policy: Employment equity position
Type: Permanent
Reference: #CUMG-6177
Company: Cape Union Mart – Headquarters

job description

Our marketing department is looking for a Public Relations Coordinator which will act as the trademark agent for Old Khaki, Poetry and Tread+Miller. The incumbent will be responsible for creating and maintaining the public image of the organization by managing all internal and external communications with stakeholders, suppliers and the media. This person will be responsible for creating, managing and executing a public relations strategy aligned with our strategic marketing objectives. If you think that’s you, why not combine your passion for marketing and fashion with a career in our company’s dynamic retail environment.

Key roles and responsibilities:

    • Drive and implement the annual public relations and events strategy, including; budgeting, planning, schedule and reporting.

    • Liaison and coordination with the various PR and event agencies, as well as with the various stakeholders

    • Management and animation of strategic events and brand activations

    • Liaison, coordination and management of media relations

    • Build and leverage strategic relationships with brand ambassadors

    • Develop and implement an influencer marketing strategy that aligns with digital marketing strategies.

    • Evaluate and manage value-added sponsorships


    • A tertiary qualification is essential in public relations or a similar field (marketing, corporate communication, event management, etc.)

    • Minimum 3 years of agency/corporate experience or other relevant work experience (retail/advantaged fashion)

    • Strong written and oral communication skills with the ability to write reports and press releases.

    • Strong interpersonal and networking skills with the ability to continually grow and improve online and offline networks

    • A confident, self-directed and highly organized team player; able to manage conflicting priorities and work well under pressure to meet tight deadlines.

    • Computer proficiency in the MS Office suite with strong organizational and administrative skills

    • Familiarity with Ornico media monitoring tool or similar platforms

    • Knowledge of influencer marketing platforms, e.g. Webfluential, Upfluence or similar tools.

    • Proven experience in event management, including event budgets, planning and administration.

    • Proficient social media user, very familiar with Facebook, Twitter, Pinterest and Instagram with a clear understanding of how to track and measure success on these platforms.

    • Marketing knowledge and a commercial sensitivity to retail public relations are essential, as well as a strong affinity for our fashion brands: Old Khaki, Poetry and Tread+Miller.

    • A valid driver’s license and personal car are essential

Please Note: The Cape Union Mart Group is committed to processing. Appointments and promotions will be made on the basis of candidates who best meet the requirements of the position. Preference will be given to candidates who will enhance the diversity of the team, in accordance with our employment equity plan.

Published on April 28 12:49, Closing date May 27


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