PH’s Leading Fashion Firm Invests In Retail Technology – Manila Newsletter


GOLDEN ABC, Inc., a leading fashion retailer in the Philippines and home to the Penshoppe, OXGN, Regatta, ForMe, Memo and BOCU brands, has announced that it will expand its partnership with Aptos, a recognized market leader in retail technology solutions, to cultivate advanced omnichannel growth.

The expanded partnership between the two international entities is intended to implement the most extensive, progressive and ambitious strategy for end-to-end retail operations and customer engagement, as GOLDEN ABC continues to strive to ” offer a transparent shopping experience to its customers in all countries. its brands.

“This partnership embodies what has always been our top priority: the experience of our customers. Our service to them is an unwavering commitment, and that means constantly finding new and innovative ways to ensure that their needs are always met, ”said Bernie Liu, CEO of GOLDEN ABC.

With its latest technology investment, GOLDEN ABC will manage with Aptos nearly every aspect of its retail operations, from planning merchandise across channels, to how orders are collected and fulfilled, to how buyers are served and engaged.

“GOLDEN ABC is a company that continues to reach new heights of operational excellence as it expands its national and international presence,” said Steve Towe, President and COO of Aptos. “With Aptos’ modern retail solutions, this award-winning and inspiring retailer will provide its customers with the seamless omnichannel experiences they seek and create a solid foundation for future growth. “


The expansion of the partnership comes at a time when consumer buying behaviors have shifted to a more digital model, driving shifts in convenience expectations, but GOLDEN ABC is no stranger to tough times.

“GOLDEN ABC has always been forged in fire,” Liu continued. “If you look at the history of GOLDEN ABC, we’ve always taken bold action during the toughest times. “

With Aptos ‘advanced omnichannel solutions, GOLDEN ABC can consistently meet and exceed buyers’ expectations and preferences, no matter how changeable and unpredictable they are.

“With the onset of the pandemic, consumers have become even more digitally connected, leading to an acceleration in online retail,” said Alice Liu, retail director of GOLDEN ABC. “With Aptos Enterprise Order Management, we can offer flexible fulfillment options that increase convenience for our customers.”

In addition to Aptos’ cloud-based order management system, GOLDEN ABC will deploy the Aptos Store and Aptos CRM point-of-sale solution. With these feature-rich apps, GOLDEN ABC can deliver more informed interactions, faster payments, and one-on-one customer engagement.

GOLDEN ABC’s goal is to continue to adapt and thrive in the digital age, now more than ever, by continuing to move forward and innovate, while staying true to its promise of greatness.




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