Newbie children’s clothing from Swedish fashion company KappAhl is rented through Hyber

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Selected children’s clothing by the Newbie brand from Swedish fashion retailer KappAhl is available for rent through Hyber, a Swedish-based children’s product rental platform. The new collaboration is part of KappAhl’s work to make its clothing accessible to more people while extending the lifespan of clothing in an effort to reduce the company’s environmental impact.

The partnership with Hyber is fully in line with KappAhl’s ambitions to reduce the environmental impact of its products in line with the United Nations 2030 Agenda for Sustainable Development and to encourage customers to make more sustainable choices.

The first on Hyber will be products in the smaller sizes of KappAhl’s Newbie brand. Hyber and KappAhl also plan to quickly launch other parts of the children’s clothing selection and offer the functional clothing of the hotly-requested new brand Minories and Kaxs for rent at that time, the companies said in a statement. joint press release.

KappAhl’s business concept – to provide affordable, carefully designed and responsibly manufactured products in which to play and grow – aligns with Hyber’s ambitions to give families with children access to high-quality products in a more sustainable way. and economical.

“To date, we have mainly sold the KappAhl brands under our own auspices. Thanks to Hyber, our products will be available to more people and the clothes will last longer. The service will also provide us with important feedback from parents and children for the continued development of our products, ”said Desiré Westerberg, vice president of the Kids business unit at KappAhl.

“It’s incredibly fun that a player as tall and important as KappAhl has chosen to work with us at Hyber. We see huge potential in KappAhl’s brands and look forward to offering their wide selection to our customers, ”said Douglas Heidergren, CEO of Hyber.

The collections for beginners are designed with the keywords timeless, durable and good value for money, starting from the idea that clothes can be passed from one generation to the next. The entire Newbie line is made from more sustainable materials and 100% of the cotton is organic, according to the release.

Fibre2Fashion Information Office (KD)

Selected children’s clothing from Swedish fashion retailer KappAhl’s Newbie brand is available for rent through Hyber, a Swedish-based children’s product rental platform. The new collaboration is part of KappAhl’s work to make its clothing accessible to more people while extending the lifespan of clothing in an effort to reduce the company’s environmental impact.


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