Online fashion retailer Myntra has unveiled a boutique dedicated to all things luxury, “Myntra Luxe”, on its app. This is another step for the company towards strengthening its position as one of the leading fashion, beauty and lifestyle brands in the country.
The new segment offers luxury connoisseurs access to an organized collection of their favorite luxury brands, which also includes many top luxury brands available on Myntra across all categories. It allows partner brands to have an exclusive online storefront to showcase their collections to the luxury consumer base in India.
With this pro-position, Myntra is making a foray into the luxury segment, reinforcing its commitment to create value for its broad clientele by making a wide range of brands and styles accessible to them.
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