LAFS and NuORDER Partner to Maximize Latin American Fashion Reach

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MIAMI and LOS ANGELES, June 3, 2021 /CNW/ — Through a virtual event to be held from June 1 to July 25 On the world’s leading wholesale platform NuORDER, female duo Latinx will showcase the hottest talents from their region with a focus on sustainability. This cost-effective solution provided by NuORDER enables their highly curated roster of brands, large and small, to grow in global fashion markets.

LAFS, at its core, aims to elevate and promote Latin fashion. Formed in 2018 as an annual summit to connect prominent members of the industry, the organization has grown to offer a host of vehicles to support their vibrant community of brands, retailers, stylists and personalities, among others. creative. After witnessing first-hand the far-reaching impact of the global health crisis on Latin brands, LAFS was eager to find a qualitative outlet for design-driven companies to showcase their product to buyers of all abilities. to travel.

LAFS chose NuORDER after extensive market research, to provide this solution and continue the exponential growth that Latinx designers experienced before the pandemic.

From there was born the LAFS 2021 virtual event with NuORDER: a selection of fifty emerging Latin brands that will exhibit their latest collections on a platform with more than 500,000 active buyers. In retail stores such as Net-a-Porter, Saks Fifth Avenue, Bloomingdale’sNordstrom, Bergdorf Goodman among the world’s most established outlets.

Participating brands include Crisobela, Valentina Karnoubi, Azulu, Juan de Dios, Senda Nelly RojasAna + María Store, Alepel and Maygel Coronel Pitch to LAFS 2019 winner.

“Women’s Ready-to-Wear”, “Children’s Clothing”, “Swim and Resortwear”, “Home”, “Jewellery and Accessories” and “Hats, Bags and Shoes”, are the categories of this event. organized by LAFS hand in hand with Camila Straschnoy and Andy Faermanretail experts and co-founders of the consulting agency Mate House.

The 8-week event is a key differentiator, providing shoppers time to get to know participating brands in depth. In addition, buyers outside the platform who wish to visit and buy from the brands will be able to do so by registering on NuORDER for free. The exclusive, user-friendly experience presents the perfect opportunity for attendees on the buy and sell side of the equation.

LAFS also makes it a priority to generate exclusive sustainability-focused content for the platform by featuring exclusive stories from designers on the issue, from a social and environmental perspective.

In this ever-changing industry, NuORDER and LAFS have provided a solution for Latin American brands in their efforts to continue to expand globally, this time in a more sustainable and profitable way. »

Samantha Tamsco-founder, LAFS

For us, it is extremely important to collaborate with companies aligned with our mission. Constantly innovating and giving real solutions to Latin designers. In that sense, I think this partnership is so great! LAFS gives the showroom a great presentation of what our region has to offer, and NuORDER has the best technology to reach buyers and showcase these brands!”

Estefania Lacayoco-founder, LAFS

“The Latin American Fashion Summit (LAFS) and NuORDER join forces to showcase Latin American brands, championing them on the global stage. NuORDER is the perfect partner to showcase and elevate these brands with otherwise limited opportunities for recognition world.”

Tommy FazioFashion Director, NuORDER

ABOUT LAF:
The Latin American Fashion Summit is a multi-platform created by entrepreneurs Estefanía Lacayo and Samantha Tams with a mission to elevate and enrich Latin America’s fashion and design industries, aiming to make them more relevant than ever.

It all started when they noticed the general lack of opportunities in the area which was receiving increasing interest. A project that started exclusively as an annual conference that brought together a group of globally respected industry experts in 2018 is now much more than that. LAFS is a powerful community, a multi-faceted digital platform that showcases Latin American talent to the world, and a leading content creator that provides opportunities for emerging designers and fashion entrepreneurs by partnering with d major design academies, wholesale platforms and organizing its own competition. Recently, LAFS created TRIBU, a new networking platform whose mission is to revolutionize the way the fashion industry connects.

Seeing a growing interest in Latin American fashion and culture, but a general lack of opportunities in the region, entrepreneurs Samantha Tams and Estefanía Lacayo have embarked on a mission to empower the industry, aiming to make it stronger and more relevant than ever by providing valuable tools and knowledge that prepare local talent for a global context. Born in Nicaragua and based at Miami, Estefanía has over eighteen years of editorial, retail and digital experience in the fashion industry. A strong advocate for social impact and development in the region, she partnered with like-minded Mexican co-founder, Samantha Tams, a retail industry expert who worked as a senior buyer for Saks Fifth Avenue and specialty stores, becoming a fashion consultant and brand strategist. Together, they are committed to developing the most important fashion platform in Latin America and proudly share the greatness of the region with the rest of the world.

ABOUT NuORDER:
NuORDER is the leading B2B platform that powers commerce and discovery. With innovative technology and data management processes at its core, the platform creates greater efficiency and a transparent, more collaborative buying and selling process for the world’s leading brands and retailers. NuORDER provides a global commerce solution offering virtual showroom technology, visual assortment and merchandising tools, payments and data integration. Connecting over 3,000 brands and more than 500,000 retailers, the platform has become a global ecosystem that drives discovery and market. The platform was designed with flexibility and scalability in mind, handling more than $40 billion in GMV. It provides businesses of all sizes with enterprise-grade technology on a global scale. Founded in 2011 by heather well and Olivia SkuzaNuORDER is headquartered in Los Angeles with offices at New York City, Milano, London, Paris and Australia. With fearless innovation and world-class service, NuORDER is revolutionizing B2B commerce. For more information, please visit www.nuorder.com

PRESS INVESTIGATIONS:

LAFS
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NuORDER
Public Relations Consulting
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SOURCE NuORDER

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