Italian designer Giorgio Armani criticized for equating fashion marketing with rape


Italian designer Giorgio Armani has found himself in the spotlight after claiming that the fashion industry is “raping” women with their short-term trends and gender-focused marketing campaigns. “They say women get raped in a corner. Women continue to be raped by creators, ”commented Armani at a backstage press conference in Milan. Urged to clarify, he remarked, “Women can be raped in various ways. Throwing her under a stairwell or suggesting that she dress a certain way, for me, is raping a woman.

The words were strong and drew fierce criticism, prompting the Armani press office to state that the 85-year-old designer was talking metaphorically and passionately about a luxury fashion direction he sees as damaging to the image. women.

Armani has been dressing women for 45 years. One of her first design successes was a softened suit jacket, a creation that women of the day believed was immensely liberating in a way that was hard to understand in the age of spandex. He is one of the few designers who, when talking about his collections, clearly indicates that he takes different body types into consideration.

Designer Giorgio Armani, center, accepts applause at the conclusion of Emporio Armani’s fall / winter 2020/2021 collection, shown in Milan, Italy. (Source: AP)

In this vein, the Emporio Armani line has taken a stand against the trends, targeting young dressers who aren’t necessarily so young. For the coming fall and winter he has designed a range of jackets, from long and flowing to short and pleated. The pants were dressed in silk drapes. The show ended with shimmering cocktail dresses that turned to elegant ruffles and floral constructions. The palette was dark blue and black, along with deeper shades of peacock blue and emerald green.

“Trends are nothing,” Armani said. “I’m trying to improve the woman who lives now.” His recipe is simple: black is suitable for everyone. “It helps women gain good looks,” he explained. Long legs can wear short skirts. Not so great legs, “a longer skirt with a bit of movement helps”. Leggings are to be avoided for anyone with “a slightly accentuated behind”. Pearls of Wisdom may seem like common sense to people who are not in the throes of catwalk trends. But Armani knows their power, “I want to give full freedom to women,” he says. “If they have common sense, and they do, they know how to deal with these possibilities,” he says.

(With access point inputs)


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