Myntra has launched a new brand campaign with the rollout of commercials featuring Bollywood actors Hrithik Roshan and Kiara Advani. This is part of Myntra’s latest campaign to strengthen the brand’s position as ‘India’s Fashion Expert’, featuring a cast of superstars. The duo, in their individual commercials, will bring Myntra’s fashion story to life, with their fans across the country.
In the 35-second commercials, viewers see Roshan and Advani being cast as a personification of the Myntra brand, as they walk them one by one through the brand’s value proposition, with varying backgrounds and looks. breathtaking.
The film’s storytelling arouses aspirations for Myntra along with the cast, in their respective films, appealing to an ever-growing community of fashion enthusiasts from all walks of life. The two stars are raising the bar on what buyers can expect from Myntra, multiple notches including limited editions, celebrity looks, and a handpicked selection of ethnic and Western styles, because nothing short of is ‘not enough’ for fashion lovers who deserve more and the best Roshan appears in the film showcasing various styles of casual and formal clothing for men, while Advani appears in two films, one for Western clothing for women and the other for ethnic clothing for women.
The brand’s campaign has been developed to reach the growing community of fashion lovers from all walks of life and make fashion expertise accessible with the help of India’s most beloved and popular trend designers. .
The campaign delivers a brief but deep message from Myntra as a fashion expert in India, leaving consumers with a take home message: “If it’s fashion, it’s Myntra”. Additionally, messaging surrounds Myntra’s differentiation features like Myntra Studio and photo search.