Alexa Wang words
While most of us have been stuck inside in our most comfortable home clothes over the past year or so, the world is starting to reopen again and people are looking to be seen. So now is the perfect time to launch your fashion marketing campaign.
A successful fashion marketing campaign can increase your brand awareness, increase conversions, and increase profits. It can seem intimidating to create a new campaign from scratch while trying to establish which areas will prove to be the most valuable. But with our expert advice, you can point yourself in the right direction. Despite the lockdown, the global fashion industry continues to flourish. However, this does mean that it becomes increasingly difficult to stand out in such an intensely crowded market. This is why a successful marketing campaign will be so crucial to the success of your brand. These tips and tricks will help you maximize the success of your campaign and can even be used to boost non-fashion marketing campaigns.
Systematically organize your blog
The vast majority of shoppers in their 30s and under will research fashion brands before deciding on a purchase, usually by visiting their website. If you have a fashion e-commerce brand you want your site to drive conversions, so why not drive conversations too? Adding a blog to your site is a great way to build bridges with audiences while also creating space for you to articulate your brand. It also helps add a human touch to your business and infuses your brand with personality.
Don’t worry if you think you’re not a natural writer – nobody expects a novel. If you are really unsure of producing content, you might want to find a content manager to hire or outsource the work. They can help you keep content dynamic across your various marketing channels, whether it’s newsletters, videos, or blog posts.
Regular new content is essential here as it will generate traffic and help build awareness for your brand. Nothing looks worse to visitors than seeing a dead blog, so keep it fresh. Also start thinking about SEO implementation (search engine optimization) in your page content to help you connect with new audiences drawn to your site through Google. Finally, add social share and like buttons at the bottom of all your posts to help people build awareness for your brand.
Provide customers with a personalized experience
Providing customers with a personalized shopping experience is a great way to ensure that your fashion marketing campaign maximizes your conversions. Many customers now expect to see personalization on your website on a regular basis, so you need to be able to make a good first impression. Customers who were sitting on the fence about a purchase can be gently reminded to reconsider with just a little more care on your part. These could include retargeting ads, targeted email campaigns, and pop-up or social media reminders encouraging customers to review products in their cart that they haven’t purchased yet.
Influence and social proof have always wielded power over fashion trends, and now it seems impossible to launch a modern fashion marketing campaign without relying on influencers to boost our brands. However, you don’t need a global superstar on board to help leverage influencers. “Micro influencers” can also add value and increase brand awareness.
People are always concerned about the opinions of others, and especially in fashion. A quick stroll through social media should bring up dozens of users who influence their followers, so reach out to those whose online presence matches your brand’s values and target audiences. With the right relationships, you won’t have to break your marketing budget to find partners who can spread your brand.
Create clickable ads on social media
Advertising is at the heart of any marketing campaign to help drive conversions and build brand awareness. In the world of fashion marketing, you need to know the right format for your campaign. Social media and fashion are hip related, so collectible ads and carousel ads can deliver great ROI. They should be dynamic and engaging while displaying your brand and attracting clicks.
- Collection announcements: The collection announcements are pretty self-explanatory. They allow customers to browse through multiple items in your inventory. Collectible ads use a cover image which, when clicked, instantly opens an experience.
- Carousel announcements: These appear on Facebook with up to ten videos or images in a single ad. Each media element is then linked to the featured product. Carousel ads are great for fashion marketing because they allow you to tell a brand story while promoting a range of different products.
Launch a contest on social networks
Entering a contest used to mean calling a premium rate number or posting an entry – in other words, hassle. However, with social media, people can participate in a giveaway with just a few clicks. So, if you want to attract an audience, competition is the easiest way to get audiences to your pages. Competitions are a great way to strengthen your calls to actionbecause users are much more likely to share and like a post if you give them a chance to gain value. You can also collaborate with a relevant influencer to promote your competition, or allow users to enter by signing up for your newsletter. The beauty of contests is that they allow you to get creative with the format (and the fact that everyone loves the free stuff!).
It’s important to take your fashion marketing campaign seriously if you want the investment to pay off, but don’t forget to have fun, too. A fashion marketing campaign allows you to set the tone for your collections and will help you promote the brand values that customers will want to align with. There are more ways than ever to promote your business, and social media is an incredible repository of influence that can take your campaign (and your conversions) to the next level.