through Carlton Whitfield. Posted Tue 24 Aug 2021 05:53 PM, last updated: 05/09/21
Digital marketing is flourishing day by day. All over the world, people prefer to buy their basic necessities from the comfort of their own homes.
And to achieve this, the Internet has reached out, showing consumers the content they want.
Nowadays, people prefer to review products online before purchasing them. This is possible through various options like Google reviews, website comments, and YouTube review videos.
It works for both online and offline shopping. User experience and engaging ads play a major role in every niche. Needless to say, it also works for popular and small clothing brands.
The only difference is in the income to be invested in their advertisements. Those with larger budgets can feature ads on multiple social media and TV platforms.
But advertising on online platforms does not require a lot of expense.
Businesses can focus more on creating online video advertising. Of all the different forms of digital marketing, video marketing content works the best.
This is because customers prefer to put in minimal effort to consume the content, and watching videos has become easier than reading content.
In addition, with the help of online video makers it has become easy for anyone on a budget to create professional-level videos.
Consumers are increasing their viewing time by consuming more and more video content. Thus, companies should focus on planning suitable video strategies. It can help increase their sales and profits.
If you have a clothing brand and are wondering how to make a fashion marketing video, read our tips below.
Create a YouTube channel
The first step any clothing brand can take is to launch an official YouTube channel. YouTube has all the solutions.
Customers like to come back to this platform to discover the brands. Several content creators review the products and post the videos on Youtube.
Plus, being on YouTube adds to your credibility as a brand. Once you’ve created your channel, it’s essential that you continue to create quality video content.
Creating videos is not enough. The brand must also focus on the viewing time of the audience. Many recent studies have observed that the average human’s attention span is only eight seconds. Therefore, it is crucial to grab attention and keep it until the end of the video.
There is a need to come up with ideas focused on these important criteria. On the channel, the brand can do content on current trends and style guides.
Q&A videos are also great videos where your audience can learn more and clarify any questions they may have about your brand and what it has to offer.
Additionally, giveaways are also a great marketing tactic to attract customers, which is important for brand growth.
To make the video more engaging and colorful, creators often use layouts. There are several video makers that come with templates.
The video editor can install any of these models that can match the fashion criteria. The creator of the video should also keep in mind that the designs shouldn’t be too messy. Often times, the simplest, minimalist designs make the coolest videos.
To set the right tone for the video, it is recommended to use emojis. Implementing emojis can add a positive element and help capture the viewer’s attention and emotions.
For example, LinkedIn posts that include emojis are more interactive. They set the tone and people are more likely to read content with emojis. This is also true for others social media platforms like Facebook, Twitter or Instagram.
Use a video editor that has helpful suggestions that you might have missed otherwise. It can check whether the video is attractive with or without emojis.
There are several emojis out there, but don’t forget to pick the ones that work best for fashion videos in particular. Adding animations and several other improvements can make the video more beautiful.
Selection of filters:
The most basic element needed to capture good videos and photographs is lighting. Without proper lighting, video can look unappealing and inferior in quality.
To make it presentable to the audience, videographers can also install presets and filters.
Filters can help boost video if there is not enough light at the time of shooting. Almost all video editors come with filters.
Call to action:
One of the most important parts of digital marketing is the call to action. Video marketing largely depends on this criterion.
Having a proper call to action in any video is essential because without it the viewer wouldn’t know if they need to take action in favor of your brand after watching the video.
The call to action makes it easier for the audience to take action, like subscribing to the YouTube channel, commenting or sharing the video with friends, etc. The audience can be converted into a customer with the least effort if the call to action is present in the video.
Video resizing for other social media platforms:
Another crucial element in creating fashion marketing videos is resizing the same video for multiple social media platforms.
Each platform has different requirements and only accepts a certain aspect ratio for videos. Thus, it is vital to customize and resize according to the requirements of the platform.
Not all customers use all social media platforms. Therefore, to reach any kind of audience, consider customizing your videos in different formats.
A long YouTube video can be turned into a 30 second Instagram reel. You can use a video editor to create Facebook and Instagram Stories, Social Media Ads, and Facebook and Instagram Newsfeed and Instagram posts.
A single video editor can cover as many social media platforms as possible to meet a variety of interests and bring together a potential audience.
Making fashion marketing videos is important for clothing brands to showcase their products. With the help of online video editors, it becomes easier to create marketing videos that grab the attention of your potential customers.
Nowadays, many online video editors come with built-in templates and filters that meet the requirements of any fashion video.