Model Hailey Bieber has been sued for trademark infringement on her Rhode skincare line which launched earlier this month. According to People, a 9-year-old fashion company that shares the name of its skincare line, Rhode sued Hailey on Tuesday.
Clothing brand co-founders Purna Khatau and Phoebe Vickers have filed a lawsuit against the model in US District Court for the Southern District of New York, claiming she was confusing the market by marketing a skincare line skin under the name of Rhode.
In the filing, Khatau said she and Vickers launched the company in May 2013 and have since been “devoted to growing and nurturing the RHODE brand through much personal sacrifice and hardship.”
It is now considered a reputable brand sold in luxury stores including Saks Fifth Avenue and Neiman Marcus and worn by celebrities like Beyonce, Rihanna and Mindy Kaling. RHODE is expected to earn $14.5 million this year, according to the lawsuit.
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Hailey is married to singer Justin Bieber, and the lawsuit said her husband promoted her business to her 243 million Instagram followers, generating 1.5 million likes with just one post.
The co-founders said Hailey tried to buy the rights to the name from them four years ago, but they refused.
“Unfortunately, the fact that Hailey is currently focused on skincare while we are focused on fashion hasn’t prevented brand confusion, and it won’t be in the future,” Vickers said. and Khatau.
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“We are both part of a larger beauty market in which fashion and cosmetics closely overlap and often collaborate.”
“Hailey said she wanted to start a clothing line, and she even asked for ‘Rhode’ as her clothing brand,” they added. “We welcome competition – we just don’t want competitors using our name.”
Hailey has yet to respond to the controversy.