Fortnite partners with fashion company Balenciaga for new in-game and real-life cosmetics

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Epic Games today announced its latest collaboration with high-end fashion company Balenciaga. This tie will bring Balenciaga’s strong fashion sense to classic Fortnite characters with the new Balenciaga Fit outfit set. These new looks will be available for four of Fortnite’s popular characters: Banshee, Knight, Ramirez and, of course, the adorable Doggo.

But outfits aren’t the only thing coming from the luxury fashion brand, as Balenciaga is also adding exclusive backblings, pickaxes and more for players to decorate their characters. On top of that, Epic will also include a Balenciaga-themed Hub game, serving as a store for the prestigious fashion line.

This collaboration will transcend gaming as well, as Epic and Balenciaga will launch a limited-edition collaboration of actual clothing, which will be available in select Balenciaga stores and on their website. The lineup will include hats, t-shirts, hoodies and other designs inspired by the local Fortnite Retail Row store.

This isn’t the first time that a clothing brand has partnered with a video game company – Japanese clothing brand Uniqlo has seen several successes with video game companies such as Nintendo, as well as Adidas and their previous Pokémon partnership. The Balenciaga x Fortnite event will launch on September 20, with physical clothing also available globally on that day, or September 21 depending on the region.


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