Olivia notini, Founder of FINATICS was scrolling aimlessly through her phone one day when she saw something that seemed too familiar to her. SHEIN, a fast fashion website known for scamming small businesses and producing cheap products, copied one of the original drawings to a T.
All of his designs are meant to raise awareness to end shark finning, but he’s now being used as a product for a company that does anything BUT benefits the environment. While Olivia’s mark FINATICS works to put an end to shark finning, SHEIN continuously contributes to CO2 emissions and notoriously shelters workers in conditions detrimental to their health.
Notini is passionate about sharks and decided to share her love with the public by creating a brand focused on protecting the ocean and the sharks that swim in it. Produce accessories, clothing and its incredible range of “jaw“, Notini has always been proud to come up with all the designs itself.
The hoodie that SHEIN ripped off is called the But Hoodie. This everyday trendy piece is a gray hoodie made from 100% heavy cotton, decorated with the word shark in the shape of a heart in a cool blue color on the back. Notini ensures that all of its parts are of high quality, so that customers can leave happywhile giving back to the “locals of the ocean”. Quality products and a direct return to the environment are two brand image elements that SHEIN cannot claim.
Olivia went straight to her Instagram after seeing this and alerting all of her followers with the following message: “I did this lettering myself and now a billion dollar fast fashion brand has been copy-pasted.” »Give Notini no credit, no brand recognition, absolutely nothing.
What SHEIN has what Olivia is not as a small business owner is the next main and funds coming from purchases around the world to be able to get away with something as important as the right to direct author. SHEIN must be held accountable for its actions and what needs to be brought to light is the fact that they stole from a company that gives back.
Talk about two different ends of the business model spectrum. Fortunately, the large number of Olivia fans have also turned to TikTok to stream the word and shows his support for Olivia. Her community believes in her brand and purpose, and with these uplifting messages, she is sure to succeed.
The reason why these fast fashion brands can continually get away with this type of design theft is that the downsidesConsumers choose to be blind to what lies beneath the surface of the price tag. If consumers were educated in their shopping choices, they would know that the downsides of fast fashion weigh heavily not only on the environment but also on small buses.nesss as seen here with the situation that Olivia and so many others have found each other. While SHEIN’s pricing may seem appealing to your wallet, a company like theirs can not the same customer satisfaction as a company like FINATICS can.
Show your support for both Olivia and the cause behind his business and shop small. Supporting small businesses does more than just support the flow of the businessner, it also shows support for what they believe in.
Above all don’t give in to the fast fashion price that SHEIN has to offer on a similar look. Hoodie will allow other purchases for an important cause. Olivia tries to use his mark to save sharks and end shark finning.
Posted on November 26, 2021