Everything changes at the top for Newquay Celtic and Co fashion company

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James Williams is Celtic and Co’s new CEO in Newquay (Image: Celtic and Co)

Everything changes at the top for the fashion company Celtic and Co.

The company’s annual results show Celtic and Co experienced a boom period with domestic sales increasing 77% to £ 16million and international sales growth of 82% with total growth of 224% to 2 million pounds sterling.

The company, based in Newquay, Cornwall, has announced that it has opened a new warehouse with £ 4million on the balance sheet and will now focus more on its international reach.

Celtic and Co said the good business year is now completed with the announcement of the appointment of James Williams as the new chief executive.

James has a decade of ‘direct to consumer’ digital experience with mainstream brands such as Jigsaw and Phase Eight and will join Celtic and Co at the end of May from ethical and organic children’s clothing brand Frugi, based in Helston, Cornwall.

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Nick and Kathryn Whitworth, the co-founders of Celtic and Co, said: “In 2020 it has been wonderful to welcome new customers to the Celtic brand. Together, we reject the principles of fast fashion and advocate a more thoughtful and sustainable approach to clothing.

“Natural and sustainable materials designed into clothes that last, with respect for human rights, fair pay and fair trade at the forefront. “

James Williams, the new CEO of Celtic & Co, added: “I am delighted to join Celtic & Co at this pivotal moment in their journey. The brand has seen an acceleration in sales over the past few years as the movement it has launched towards natural and sustainable clothing has grown more and more into the mainstream.

“I am delighted to be working with the brand’s founders and the management team to further develop this iconic brand. “

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