TORONTO, July 21, 2021– (BUSINESS WIRE) – Celebrating 20 years, Canadian public relations firm ELEVATOR (Elevator Communications Inc) will launch a new brand identity, solidifying its unique approach to public relations, demonstrating that it is much more than A press release.

This press release features multimedia. View the full release here:

Melanie Rego, President and Owner of ELEVATOR Communications Inc. (Photo: Business Wire)

ELEVATOR introduces the concept of “Messaging Architects” after years of building a business based on creating the perfect message for companies looking to more distinctly position their products and services. For ELEVATOR, it’s about creating the right message, for the right channels, for the right audience.

“Our new brand identity is designed to integrate our approach to public relations which we equate to architecture,” explains Melanie Rego, President of ELEVATOR. “It evokes a feeling of connectedness and interaction. Building strong relationships at all levels is at the heart of our business and the new logo reflects that harmonious connection, that perfect bond. We are all set to present a success story and present our position in the market and in this world. “

To date, the majority of clients sign with ELEVATOR for its “PR” services only to realize that what they really want, and what they need, is a creative approach to building brand awareness. ELEVATOR’s new brand identity reinforces the company’s mandate to offer “Next Level PR”; From its strong public relations base, ELEVATOR crafts the perfect message and chooses the right channels to amplify that message. Strategy and execution of content on social media, events and experiential marketing, community management, adaptation in French (and recently in Spanish) and paid amplification are now part of the company’s services. due to ELEVATOR’s new “Next Level PR” model.

The foundation of ELEVATOR’s well-established business, public relations, is often used to secure a consultant seat in a C-Suite. The intention is to continue to build on its solid foundation, embracing every opportunity to connect with marketers to present a higher PR value proposition designed to exceed expectations.

ELEVATOR’s current client list consists of the following sectors: Travel and Technology; nutraceuticals; natural skin care; hair services and products; retail; railroad, alcohol; Chocolate; fashion and clothing; and chemicals. Past experience in the industry includes: CPG, cosmetics, cannabis, appliances and furniture; shoes and accessories. The company plans to pursue pharma, a bigger game in lifestyle / health and real estate, among others.

“July 20 marked our twenty year milestone and I just can’t contain the excitement of what’s to come! I am part of a leadership team and a global team that play such an important role in helping our customers, local and international, to grow, through higher level PR, ”says Rego.

Currently present in Calgary, Toronto and Montreal, the company is considering other markets as part of its five-year growth strategy. For more information, visit or Instagram @elevatorinc.

About the ELEVATOR

ELEVATOR is an unconventional boutique PR agency with offices in Toronto, Montreal and Calgary. It was founded in 2001 by Melanie Rego with the goal of doing a better job, with smarter people for the best clients, and to have the most fun in the wild and crazy world of public relations. ELEVATOR offers top level public relations; From its solid public relations base, ELEVATOR relies on the best channels and services to amplify its clients’ messages. For more information, or Instagram: @elevatorinc

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Melanie Rego
President and owner, ELEVATOR
[email protected]

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