Economic slowdown affecting the super luxury segment: Lamborghini India


The current downturn in the auto industry has also had an impact on the super luxury segment, but Lamborghini expects sales growth of around 50% this year, according to a senior company official.

With its new offer, the super sports car Huracan Evo, whose deliveries will start from September to add to the Urus SUV, sold out for 2019,

“There is a slowdown in the entire auto industry. There are challenges even in the super luxury industry. Fortunately, we are able to deliver products at the right time and we are able to create excitement in the market despite the challenges. ”

After the launch of Urus SUV last year, the company has become the leader in the global luxury car segment (cars priced above 2.5 million rupees) where it competes with Rolls Royce, Bentley, Ferrari, Aston Martin and premium products. German manufacturers Mercedes, BMW and Audi.

Asked about the outlook for the year under the current circumstances, he said: “What we are looking for is that for 2019 we are currently on track with our plans and we will grow 40 to 50% by compared to last year. “

The company, which sold 45 units in India last year, had growth of around 60% for 2019 earlier in the year.

“We are still optimistic and we have a solid year so far. Urus has been the engine of growth but Huracan Evo, which launched in February, we will start delivering the cars from September to the market. will also help us to help achieve growth, ”Agarwal said.

He added that the company will strengthen its product portfolio.

“We will announce another launch during this year towards the end of this quarter or early next quarter. We will continue to bring more products to India,” he said.

Urus was sold for 2019 and the company has started taking orders for 2020.

“It’s been a year and a half since we launched the car in India. We still see a very high demand for Urus in the market and 70% of customers who buy Urus are first buyers of the Lamborghini brand. Urus will continue to account for almost 50 percent of our volumes from now on. Also this year Urus will represent 50 percent of our total volume, ”he said.

In the super sports car segment, he said, “We expect Hurcan Evo to dominate our super sports car segment in the coming years, contributing a significant portion of the volume.”

On the overall super luxury segment, he said, “What I’m seeing right now is that other players are pretty contested as well. This reflects the same feelings you see across the board. automobile industry.”

However, he said, the segment may not be shrinking, “as we are driving growth and due to the growth of Lamborghini the segment may be at what it was last year.” The super luxury segment records sales of around 280 to 300 units per year.

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