Digitas India Lands Digital Mandate for Celio Future Fashion, Marketing & Advertising News, ET BrandEquity

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Representative image/iStock

French fashion brand, Celio Future Fashion, has appointed Digitas India as the go-to agency to build the brand on digital. The mandate includes digital communications, including media.

Digitas India won the deal after a multi-agency pitch and will play an important role in promoting the fashion entity’s brand ethos and product offerings as it seeks to quickly establish a foothold in the market. Indian market, the agency said in a press release.

Suparna Bose, Senior Marketing Director of Celio Future Fashion, said: “As digitally driven creative communication is Celio’s primary focus area, we are delighted to partner with Digitas to further grow the brand’s digital presence and forge a deeper connection with discerning consumers. The agency’s creative thought process resonates with Celio’s ideology and together we are confident in increasing the brand’s media footprint using a decluttering strategy in this competitive industry.

Sonia Khurana, COO of Digitas India, said, “As the second largest e-commerce category in India, fashion retail is a highly competitive category. Thriving in this context means linking consumer engagement, innovation and commerce and we hope to do just that for Celio. We are very pleased to partner with Suparna and its team to grow the brand and its community of customers.

The agency will help the organization build a strong SEO strategy by improving keyword results, optimizing the website for organic search, and increasing search rankings for SILA…

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