Digital Fashion Company Creates ‘Affordable’ Virtual Clothing For Your Instagram Photos


As futuristic as it sounds, it’s actually available for use right now. Instead of having to use real, tangible materials to create new and exciting fashion, you can use cutting edge technology. You would simply need to send a chosen photo to the DressX team, purchase the design of your choice, and wait for them to digitally photoshoot the garment on your body. Once this has been done to a high degree, they will send the edited image back to you. This is perfect when you want to swap your worn out clothes for something new and fresh on your Instagram feed.

Images: DressX (left and right)

And there are a lot of real benefits to buying this way. First of all, there is the price. Their clothes range from affordable street prices to triple-digit prices, but you’ll still pay a fraction of the cost if the item had been made in IRL. Someone in red carpet-worthy dresses or space age styles that would normally have cost a lot of people may be within reach of a whole new demographic. The reverse ? Only your avatar can wear it.

But it works very well for a lot of people. With digital clothing, you don’t have to worry about taking care of an item, storing it properly, or contributing to non-biodegradable waste. You don’t have the pressure of buying from ethical companies. And you can always shop for the latest styles or experiment with fashion, without the guilt.

DressX has also started collaborating with augmented reality creators for special collections. One of their digital creators, called Doddz, asks “If [the clothes are] will only be used as part of your digital presence, so why not use digital clothing? And he has a point. In the US, 70% of the population has social media accounts, and in the UK almost one in 10 shoppers have admitted to purchasing an item of clothing only to post it once on social media. As bizarre as it may sound to some people, there is definitely a market for it. So what do you think? Is digital clothing the future of fashion?


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