D2C Fashion Company Bewakoof appoints Samata Ballal as CPO


Samata will work closely with Prabhkiran Singh, Founding CEO of Bewakoof, to drive the performance and culture of the organization

Fashion brand D2C Bewakoof has appointed Samata Ballal as Chief People Officer. Samata joins Bewakoof with nearly 2 decades of experience leading People & Culture functions in some of the most successful companies including MediBuddy and Unisys. As CPO, Samata will leverage this experience to align and evolve the Bewakoof culture so that it is focused on high performance while keeping it conducive to innovation.

Speaking on his appointment, Prabhkiran Singh, Founding CEO of Bewakoof, said, “Samata is a solution-minded individual with an impressive track record in developing innovative and strategic methods of creating structures that enable growth, scale and performance.I welcome Samata who joins our team at such a crucial time in our growth journey and brings with her the expertise to build structures, frameworks and empower the organization to consider the next major steps towards growth.

Samata Ballal, Chief People Officer, Bewakoof, says, “As a human being, it is important for me to join high growth companies as I understand the nuances of design and culture of an organization from the ground up. . Bewakoof is on an exciting growth curve where we are adding new people to the team. As head of human resources, my mandate is to integrate the new team into the current teams and align them with our business objectives. »

Samata’s appointment as CPO is another major milestone for the growing company. Launched in 2012, Bewakoof has served 6 million customers to date and continues to add over a lakh new customers every month. The company engages with over 6 million customers through its social media pages and has had 10 million app downloads. The company plans to accelerate its growth trajectory by investing in marketing, branding, technology and talent acquisition with the aim of registering ₹1,000 crore in sales within 4 years.


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