Ciara and her husband Russell Wilson pour “love, respect and care” into all aspects of their fashion business, The House of LR&C.
The hitmaker “Like a Boy,” 35, and his wife, an NFL player, 32, are the co-founders of the company, which focuses on building “good fashion brands that create great fashion. good products “and” puts people and the planet first in everything we do. “
And the R&B star insisted that if they didn’t “have an impact” their work was wasted.
She told WWD: “We want to bring love, respect and care every step of the way.
“I think, as we can all see, the world is constantly changing, constantly changing, and there are also so many things that create challenges economically and environmentally. I think the best thing for us is that we want to be able to make an impact through it all. If we don’t, we are not doing our homework.
One of the ways the couple – who are business partners of Christine M. Day – have a huge impact is to donate 3% of their net income from the sale of their products to the Why Not You Foundation, their charity organization. nonprofit that supports children’s health. and education.
Ciara – who has Seven-year-old Future Zahir with ex-partner Future, and four-year-old Sienna and 13-month-old Win with Russell – said, “That’s a contribution of over $ 1 million.
“It’s a big commitment for us as a company, to be able to support communities and initiatives and transform the lives of the less fortunate. “
The Seattle-based company – which launched last year – just launched its first women’s brand, LITA, after Good Man Brand and Human Nation.
And it’s been on the cards for many years, because Ciara lives and breathes fashion.
The mother of three said: “This is the dream of a lifetime.
“I was telling someone the other week why I was throwing another [brand], and I was just saying I have a to-do list, my entrepreneur to-do list, and I would say that’s one of those things I’ve wanted to do for years. I always liked fashion growing up. I’ve always been a fashion fan. It’s a big part of how I express myself in my daily travels, but also on the red carpet, on stages, doing photo ops. It’s a way of communicating, a great way of communicating. And so, it was only a matter of time before the opportunity presented itself. “