Ceat launches tires for the luxury segment, Auto News, ET Auto

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Ceat’s range of SportDrive tires are specially designed keeping in mind the demands of luxury sedans and SUVs in the Indian automotive market.

New Delhi: Ceat Tires on Wednesday launched its range of ultra performance tires – Ceat SportDrive and Ceat SportDrive SUV for the luxury segment in India. The product, first introduced to the European market in 2017, has been customized for Indian road conditions, the company said in a statement.

The Ceat SportDrive range is available in 11 sizes for rim sizes 17 to 19, covering a wide range of high-end passenger car models like Mercedes-Benz CLA-Class, Mercedes-Benz C-Class, Mercedes E-Class, BMW 1 Series , BMW 3 Series, BMW 5 Series, Jaguar XF, Volvo S90, Audi A8, Volkswagen Tiguan Q5, MINI Cooper among others.

“The launch of CEAT SportDrive and CEAT SportDrive SUV tires in India marks our entry into the luxury tire category, responding to a long-standing demand from our customers. The tire performed extremely well in the European markets and has now been customized to suit Indian road and weather conditions. This marks another milestone in our efforts to make everyday mobility safer and smarter by enabling luxury car owners in India to let their excitement meet the reliability of SportDrive,” said Arnab Banerjee, Chief Operating Officer. (COO), CEAT Tyres.

Ceat’s range of SportDrive tires are specially designed keeping in mind the demands of luxury sedans and SUVs in the Indian automotive market. The new SportDrive tire provides superior control and comfort.

Its asymmetrical tread pattern with MRC technology provides excellent cornering stability and precise steering control at high speeds, while advanced tread technology helps reduce noise levels, leading to comfortable driving experience. The tire’s Dual Silica Compound provides excellent road grip in both wet and dry conditions, the company said.

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