CoÅkunÃ¶z Holding, the giant name in the Turkish automotive industry, is the largest local supplier of Aurus, Russia’s first luxury car. Serial production of the car, to which Russia attaches great importance, began with a ceremony held on Monday, May 31.
CoÅkunÃ¶z Holding, which brought its success in the Turkish automobile industry to Russia about 10 years ago and started serial production in 2014 in the Alabuga Free Economic Zone of the Republic of Tatarstan affiliated with the Russian Federation , was one of the main manufacturers of Aurus cars, one of the prestige projects of Russia. . The mass production of Aurus cars in the luxury segment began with a magnificent ceremony held in Tatarstan on Monday, May 31. Russian President Vladimir Putin attended the ceremony via video conference and gave a message of support.
President of Tatarstan RÃ¼stem Minnihanov, Minister of Industry and Trade of the Russian Federation Denis Manturov, and Chief Executive Officer of Aurus Adil Åirinov of the Sollers Ford joint venture, which is the automaker, attended at the opening ceremony, representing CoÅkunÃ¶z Holding, CEO Erdem Acay.
The Aurus project was implemented under the leadership of the Russian Automotive and Engine Research Institute NAMI. NAMI is also the main shareholder of the project. Ford Sollers has undertaken production of the project, in which the Emirates Tawazun Fund of the United Arab Emirates is involved as an investing partner.
Putin’s “historic” message
Participating in the ceremony by video conference, Vladimir Putin noted that for the first time in Russian history, a family of luxury cars was designed and produced from scratch, emphasizing the value of the Aurus project to the industry. from the country. Emphasizing that he also drove this car and took the wheel himself, Putin continued his remarks by saying: “Aurus is a really good high quality car that meets world standards.”
Ford Sollers and Aurus Managing Director Adil Åirinov said their main focus is exporting as part of their new investment with an annual production capacity of 5,000 units. Within the framework of the Aurus project, it is planned to produce vehicles of different categories, from limousines to sedans, from SUVs to minivans. Automobiles, the production of which is to be exported at a rate of 70 percent in the first stage and 80 percent in the next stage, are expected to be presented very soon.
“Cooperation with great symbolic value for us”
It has significant investments in the Alabuga Free Economic Zone of the Republic of Tatarstan of the Russian Federation and is currently cooperating with global giants such as Mercedes-Benz, PCMA (Peugeot-Citroen-Mitsubishi), RNPO (Renault- Nissan), Volkswagen, as well as the Russian KAMAZ. CoÅkunÃ¶z Holding will supply many body parts for Aurus cars.
Commenting on Aurus’ mass production, Erdem Acay, CEO of CoÅkunÃ¶z Holding, draws attention to the fact that the new project means a lot to them in terms of prestige. âAs CoÅkunÃ¶z, we are very happy and proud to be part of this investment. Acay, who began his remarks by saying: âThis is a project to which we attach great importance,â continued: âWhen we positioned ourselves in the free economic zone of Alabuga, we anticipated that the automotive industry would would head to that region. We have become one of the region’s leading suppliers by adding new brands to our production journey that started with Ford here. We have signed long term agreements with our commitment to quality products and zero errors. It was fascinating for us to participate in such an important project in terms of history and prestige. With our company CoÅkunÃ¶z Alabuga located in the region, we will produce all molds and sheet metal parts in series for limousine, SUV and MPV models of Aurus brand vehicles. âWe believe these cars will enter the automotive market as a major player and reshape the competition in the luxury vehicle category. “
Recalling that they have invested around 60 million euros in the Alabuga Special Economic Zone, Acay states that they aim to make a new investment of 2021 million euros for 2022 and 15, thus expanding their investment zones. in Russia.