BMW redefines the luxury segment with the new 7 Series


BMW has once again raised the bar for premium sedans with the new 7 Series.

With the new BMW 7 Series, the latest generation of the brand’s flagship sedan, the German automaker is set to redefine the luxury segment with new levels of electrification, sustainability and digitalization.

The new model represents a significant step up from its renowned predecessor. Boasting a graceful exterior that fuses striking modern styling with the functionality and commanding nature of a premium sedan, the model arrives with innovative specifications designed to deliver incredible driving pleasure, unparalleled long-distance comfort and state-of-the-art digital experience for owners.

Available exclusively as a long-wheelbase version in either M Sport or Excellence specifications, the new BMW 7 Series range includes models from the BMW i and BMW M brands. The automaker is also planning a purely electric i7 xDrive60 model later this year as well as 750e xDrive and M760e xDrive plug-in hybrid variants in 2023.

Expressive power and exclusivity

Offering a new dimension of presence, the front end of the new 7 Series combines an illuminated BMW grille with split headlights. The tailpipes are integrated out of sight in the rear apron, which adds to the elegant design.

The slim and sleek LED taillights extend well into the car’s flanks. The “L” shape familiar to many other BMW models is formed by an integrated chrome strip and the rear light bars positioned below. The brake light and turn signal are generated by two thin strips below the main taillights.

That said, the new BMW 7 Series has increased by 130mm in length to 5,391mm, 48mm in width to 1,950mm and 51mm in height to 1,544mm. With the wheelbase now lengthened by 5mm to 3,215mm, it further improves seating comfort in the rear. The headroom inside the new BMW 7 Series has also been significantly improved.

The new 7 Series models come with 19-inch light-alloy wheels as standard, while the M Sport models feature 20-inch light-alloy wheels. In terms of colors, the flagship sedan is available in one non-metallic and nine metallic shades as well as exclusive two-tone paint finishes.

Luxurious and high-tech cabin

Inside, BMW installed innovative features such as the unique 31.3-inch BMW 8K Cinema screen with a Bowers & Wilkins surround sound system. To add to the vehicle’s multi-sensory experience is BMW iDrive with the latest generation of the BMW 8 operating system, as well as the new BMW Curved Display and BMW Interaction Bar.

The model also features touchscreen remote controls integrated into the door panels with BMW Touch Command and an automated rear sunblind system that closes when the BMW Cinema Screen is turned on. Like the rear entertainment experience, the driver-focused cockpit design of the new BMW 7 Series has been reinterpreted in a progressive style.

Digitization makes it possible to drastically reduce the number of buttons, switches and controls in the cockpit. The standard specification includes a fine oak wood mirror finish interior trim strip for the dashboard. This provides an elegant stage for the BMW curved screen. The fully digital display group consists of a 12.3-inch information display behind the steering wheel and a control display with a screen diagonal of 14.9 inches.

A panoramic glass sunroof is standard on the new BMW 7 Series. The roof now consists of a single fixed glass surface framed by a steel frame and is larger than that of any rival and also significantly larger long than on the outgoing 7 series.

(Images: BMW)

This story first appeared on Augustman Singapore.


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