As a new administration takes hold, so does a new style era.
And when it comes to fashion on Inauguration Day, it’s clear that President Joe Biden, Vice President Kamala Harris as well as First Lady Dr. Jill Biden and Second Gentleman Douglas Emhoff prioritize America.
For his swearing-in ceremony, Biden wore a tailored navy suit and overcoat by Ralph Lauren; For the past four decades, the all-American designer’s attire has been a popular choice among US presidents and first ladies, but President Trump preferred Brioni suits and Melania Trump wore a dark black Chanel outfit for the flight home in Florida.
Jill Biden wore a vibrant blue tweed coat, matching dress (and silk face mask in the same ocean hue) by new American designer Alexandra O’Neill of Markarian. According to a press release from the New York-based label, the color blue was chosen to “signify trust, confidence and stability.”
When it comes to Inaugural Day fashion, all eyes are usually on the First Lady, but with Harris making history as the first woman to serve as Vice President, her fashion also made a statement. .
Harris selected designer Christopher John Rogers — a former Forbes 30 Under 30 of 2020 — for the occasion. Born in Baton Rouge, Louisiana, the young black designer created a coat and matching dress in a rich royal purple. Former Secretary of State Hillary Clinton and former First Lady Michelle Obama also sported the red and blue mix, with the resulting purple symbolizing a spirit of bipartisanship. Harris was then stepped out in heels by Sergio Hudson, also a young black designer, originally from South Carolina.
This isn’t the first time Harris has given a nod to an under-30 roster. On the eve of the inauguration, she and Biden, along with their wives, attended a Covid-19 memorial at the National Mall in Washington to commemorate the 400,000 Americans who have died from the pandemic so far. There, Harris wore a camel coat by Pyer Moss, a line by New York designer Kerby Jean-Raymond, who is also black and made the Forbes 30 Under 30 list in 2015.
Lady Gaga, who has always known how to get noticed, also wore an American designer: the Texan Daniel Roseberry, artistic director of the French fashion house Schiaparelli, imagined a black and red dress with a voluminous ruffled silk skirt. But all eyes were on his enormous gold dove-shaped brooch — complete with an olive branch — which spoke of the more harmonious tone the Biden administration has tried to strike.
Another chic standout on Inauguration Day shunned all-American fashion protocol – 22-year-old Poet Laureate Amanda Gorman looked radiant in a yellow Prada coat and red Prada headband, accessorized with earrings. ears given to him by Oprah Winfrey.
Jennifer Lopez also opted for a European fashion house, gracing the stage in all-white Chanel. She paired a tweed coat with sequined trousers and a silk ruffled blouse from the French brand. The performer also accessorized Chanel pearl earrings, bracelets and a chain belt.
But vibrant hues, deep purples and emerging American designers continue to take center stage throughout Inauguration Day, signaling a new era of fashion at the United States Capitol and, perhaps , beyond.