RICHMOND, Virginia., July 20, 2021 / PRNewswire / – Award-winning beauty and accessories brand Sassy Jones launches a dynamic and body-positive contemporary women’s clothing line, starting July 22 in weekly micro-seasons with limited release through the brand owner Charis jones Very successful “Sparkle Parties”, hosted on the company’s Facebook and Instagram.
Sassy Jones will be launching a micro-season each week from summer to fall. Each week, six new pieces will be launched with eclectic designs, rich fabrics and exciting prints. The summer collection was inspired by the daring, courageous and powerful animals of the jungle. It represents the indomitable beauty of nature and reminds us of equally fearless and powerful women living each day with courage, strength and grace.
The 40-piece collection includes bodycon dresses that make a splash, stylish jumpsuits, colorful animal print jogging sets, and luxury two-piece sets of robes and pants. Each garment in the ready-to-wear line will be available for purchase in small quantities in sizes S-2X, with plans to expand to a 4X size range for fall, on the website of Sassy Jones as the “Sparkle Party” airs on social media. media.
“My line of accessories and beauty has always been focused on bold touches of color, unique pieces and quality materials, and these same concepts are reflected in my fashion line,” says Charis jones, the founder and owner of Sassy Jones. “The summer collection focuses on the little details: we have pockets on almost every model without sacrificing fit or comfort. At its core, the collection helps women build their self-confidence in everything they put on.
Jones knew that fashion would be the next step for his lifestyle brand. She became even more inspired when she began seeing her clients posting on the Sassy Jones “Secret Society” Facebook group, transforming her boldly printed scarves into tops, skirts, belts, scarves, and more. She immediately started designing and hired the first fashion designer last December. Since then, the team has grown into an ever-expanding group of five creative and talented designers. Jones is heavily involved in the design team’s creative process, making prints, advising on styles and selecting fabrics for each look.
“This collection is a dream come true for me,” says fashion designer Sassy Jones, Amanda Campbell. “I’m incredibly proud of all the hard work the entire Sassy Jones team put into this line of stunning looks designed for all women. When I started out as the brand’s first fashion designer, I knew that I wanted to design clothes that would make women of all shapes and sizes feel beautiful, confident and strong. In the few months I spent with the brand, I learned so much and I have seen all of the staff here working tirelessly in incredible ways to create this line to life. Charis is an incredible and inspiring visionary, and I know that with her leadership, the Sassy Jones ready-to-wear collection will change the world. face of fashion. “
To find out more about the collection and follow the July 22 launch on 12 p.m. EDT, follow Sassy Jones on Facebook, Instagram and YouTube at @shopsassyjones. More information can be found here: https://www.youtube.com/watch?v=HjtMuaUxLqw
About Sassy Jones: Mom of twins, Charis jones launched the lifestyle accessories brand on the back of its minivan and on its dining table to bring accessories to those looking to stand out, shine and boost their self-confidence. With its bold, bright and trendy pieces made with premium materials, these unique handcrafted pieces will make everyone feel amazing and are created with love to build self-confidence. Jones is part of the Tory Burch Fellowship Class of 2020 and is the honored recipient of Entrepreneur Magazine’s Best Business of the Year award. His designs are also available at Macy’s and on HSN. Jones was named one of Forbes Magazine’s Top 25 Successful Businesses for 2020. https://www.shopsassyjones.com/
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Award-winning beauty and accessories brand Sassy Jones launches inclusive designer and size clothing line
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