Autumn Adeigbo set to be America’s next big fashion brand – WWD


Autumn Adeigbo is poised to be America’s next big fashion brand.

The Los Angeles-based designer has Hollywood fans (Kerry Washington, Gabrielle Union, Zooey Deschanel); The cheerleaders of Silicon Valley investors (Stitch Fix founder Katrina Lake, Jennifer Hyman of Rent the Runway) and a New York fashion mentor (Tory Burch).

Its aesthetic is glamorous yet accessible, and its brand philosophy – “culture, color, conscience” – is made for this value-driven moment of shopping.

In business since 2018, Adeigbo is entering a new phase of growth, driven by $ 1.3 million in institutional investments, which allows it to go from two to four seasonal deliveries, and to add shoes and bags to hand for fall. The brand has a presence at Intermix, ShopBop, Elyse Walker, Anthropologie, Nordstrom, Free People and Rent the Runway, among others, and is looking to expand its commercial footprint.

“Our daughter is the bright spot in every room,” she said during a sneak peek in her West Hollywood studio, awash in color and prints, of the bright yellow plaid Italian jacquard double breasted suit with collar in wool terry after an Adeigbo design Washington wore at Biden’s inauguration, to the blue floral-print pleated dress with a dramatic single puff sleeve that would suit any body, to the coveted pink jacquard clogs with rhinestone and marabou feather embellishments that are pure fashion fantasy.

A Parsons graduate with a background in Hollywood styling and New York nightlife, the designer has a 360-degree view of the lifestyle and a global eye.

“We try to think about how we produce and distribute – sourcing from countries with living wages, skipping countries with low regulations as much as possible, producing clothes in production facilities owned by women,” said Adeigbo, presenting a new group of seed bead headbands made by Indian artisans who receive fair wages.

The fall collection mixed African florals, Italian jacquards and tartans for a cheerful effect on feminine pieces that pack a punch for their contemporary price, whether it’s a mauve snake print asymmetric top with a sleeve and a cutout at the waist, or a zebra-printed faux fur jacket.

Adeigbo has a range of customers in mind. For example, a yellow floral brocade t-shirt with an attached bra top beckons the lingerie trend, but not just for tweens. “It’s a professional cropped top,” the designer said of the piece, which she teamed with a yellow leather miniskirt.

Dresses are a strong category, from a draped multi-piece pencil dress with a va-va-voom bare belly, to more indulgent, low-waisted A-line dresses with cutout necklines.

Meanwhile, flared pants in black stretch velvet with Lurex stripes and a twisted peplum top in red tartan jersey; pink-blend jacquard cropped sweatpants and a matching sweater, along with a stretchy floral-velvet cutout top and gathered skirt had the magic formula of drama and ease.

Along with several styles of glam animal and floral patterned clogs, she showed off her first bags – laptop tote bags with rhinestone buckle details. She also made her first foray into knitting, introducing an “AA” logo pattern cardigan and matching bra top and high waisted briefs.

Working with a single employee (his former barista, Hunter – how’s that for a story only in LA?), Adeigbo will hire eight people this year, seeking expertise in sales, merchandising and marketing strategy. retail.

“This trip has been so hard for so long, working two jobs and having no money to run the machine. But in the process, I learned a lot of patience and faith,” she said. said. “Now things are moving so aggressively and I’m glad people have started to take notice of my work. I’m sad about what it took to make this happen, which is the Black Lives Matter movement, but I’m happy. And I look forward to the day when I won’t be known as a black designer, I will just be known as a designer.


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