Dapper Dan is one of the star actors in Gap’s Spring/Summer 22 campaign. Fresh off of the special-edition DAP GAP collaboration two-drop heels; Gap and Dapper Dan are now taking their partnership a step further by collaborating on a limited edition NFT collection, plus a specially designed DAP GAP ‘Harlem Tailor’ hoodie and one-of-a-kind varsity jacket – a first NFT partnership for Dapper Dan , the company said in a press release.
“From analog to metaverse, I’m thrilled to have the opportunity to explore this space with Gap and bring the new Dap Gap Hoodie to a whole new audience,” Dan said.
American clothing brand Gap has launched a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with fashion innovator and style influencer, Dapper Dan. The launch will build on the gamification of its first NFT launch, allowing customers to build their NFT collection with multiple drops at different tiers and price points.
“Gap celebrates individuality and what it means to be yourself, and Dapper Dan embodies exactly that – an icon breaking the mould, forging new personal freedoms and fostering progressive change,” said Chris Goble, Product Manager at Gap. “We’re honored to be the first brand Dapper Dan is partnering with in the Metaverse.”
The NFT experience had started with a digital auction, featuring a one-off digital art edition designed by Dapper Dan and a special-edition physical DAP GAP varsity jacket signed by Dap himself. The experience also included three gamified level drops: Common, Rare, and Epic.
Gap continues to partner with Tezos and Interpop to create the Gap Threads Marketplace, using a more power-efficient approach to securing its network, allowing it to operate with minimal power consumption and a low carbon footprint.
With Gap’s second venture into the metaverse, the company plans to continue testing and learning in this space. There will be future drops with a commitment to partner with creators who reflect brand values and push the boundaries of creativity.
Fibre2Fashion (KD) News Desk