American fashion firm Ralph Lauren to launch Winter Escape on Roblox

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Ralph Lauren will launch The Ralph Lauren Winter Escape on Roblox, a unique vacation-themed experience, allowing fashion fans to explore the world of Ralph Lauren through the Metaverse and building on the company’s commitment to digital innovation. An exclusive collection of gender-neutral digital clothing including limited edition items will be launched as part of the experience.

Against the backdrop of the ultimate snow-capped alpine scenery, the Ralph Lauren Winter Escape experience offers captivating winter-themed activities for the global Roblox community, such as ice skating with friends, warming up by the fireside with a personalized hot chocolate from Ralph’s Coffee Truck, toast marshmallows and a holiday scavenger hunt to unlock exclusive accessories. At the center of the world is a tree decorated by the community to activate new rewards and additions to the world, the two companies said in a joint press release.

The Ralph Lauren Digital Collection, available exclusively for purchase on Roblox, allows users to personalize their avatars with iconic styles that they can try on and purchase from ‘Polo Shops’ within the experience. Inspired by Ralph Lauren’s Polo Sport line of the 1990s, the exclusive digital collection features eight distinct winter sportswear looks from the Polo Sport, Stadium and Snow Beach archives and current seasons, done in vibrant colors with sports graphics.

Ralph Lauren to launch The Ralph Lauren Winter Escape on Roblox, a vacation-themed experience, allowing fans to explore the world of Ralph Lauren through the Metaverse and building on the company’s commitment to innovation digital. An exclusive collection of gender-neutral digital clothing including limited edition items will be launched as part of the experience.

New looks, limited edition accessories, and surprise and delight bonus items will drop weekly, with release dates to be announced via Ralph Lauren’s social media handles.

“Our commitment to the Metaverse is a natural extension of our lifestyle brand which, at its core, has always been about entering the worlds of Ralph Lauren,” said Alice Delahunt, Digital and Content Director, Ralph Lauren. “Our partnership with Roblox builds on years of digital innovation and underscores our belief in the opportunity of virtual spaces and economies, especially when it comes to the next generation of consumers. “

“Our community developers have created a unique experience with custom textures for a realistic winter nature backdrop where anyone can try on exclusive fashion items and even influence the look of this environment based on their participation and voting results. dailies ”, declared Christina Wootton, Vice President, Global Brand Partnerships, Roblox.

The experience was developed in collaboration with a developer from the Roblox community, Funomena, a creative game design and development studio bringing unique and innovative experiences to life on the platform.

The Ralph Lauren Winter Escape debuts exclusively on Roblox on December 8, 2021 and will run until January 3, 2022.

Fibre2Fashion Information Office (KD)


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