American fashion brand Ralph Lauren ventures into the metaverse

0
American fashion brand Ralph Lauren is preparing to enter the metaverse as the company files 9 trademark applications for Polo, Ralph Lauren and its polo player logo with the United States Patent and Trademark Office (USPTO) . Its applications cover virtual fashion shows, NFT-supported multimedia, virtual hotels and restaurants, and virtual clothes, shoes and perfumes.

Details about the requests were shared by Mike Kondoudis, a USPTO-certified trademark attorney and member of the Bar of the United States Supreme Court, on his Twitter account.

Recently, several fashion brands including DKNY, PSG, Cher, Tommy Hilfiger, Saks Fifth Avenue, Coach, Levi’s, Versace, Brooks Brothers, Hugo Boss and J. Crew have also filed patents and trademark applications to enter the metaverse . The brands intend to offer virtual clothing, shoes, home decor items, NFTs, and digital collectibles.

American fashion brand Ralph Lauren is preparing to enter the metaverse as the company files 9 trademark applications for Polo, Ralph Lauren and its polo player logo with the United States Patent and Trademark Office (USPTO) . Its applications cover virtual fashion shows, NFT-supported multimedia, virtual hotels and restaurants, and virtual clothes and shoes.

Fibre2Fashion (KD) News Desk

Share.

About Author

Comments are closed.